The answer is - YES, YOU SHOULD!
Every person has a personal brand. It's a unique combination of our values, objectives, character, and appearance, attitudes, principles of life and pattern of behaviour, knowledge and experience what we project consciously and unconsciously. Namely, what we are. It results in our reputation.
Caring for ones personal brand has become a necessity to demonstrate uniqueness in the tensed competition of nowadays.
How to focus directly on oneself in the labour market? How to excel and be the "chosen one" among your peer competition? Or how to boost business with brand awareness when setting up a start-up?
By creating a magnetic personal brand you can develop yourself and succeed in your undertakings.