Hello, I'm Ilze Rassa.
I will help you to polish your and your team members' personal brand to increase your competitiveness.




LEARN HOW



learn how



to polish your personal brand





try tools



to strengthen brand awareness





get inspired



for your development



How to strengthen your brand?





In an hour long discussion with Mairis Švīgers, podcast Constant Progression Project, I talk about the need to take care of your brand, its value and role for your career and growth. We discuss the good examples of good examples of meaningful personal branding ( in Latvian)


watch more

Self-branding





The role of personal branding nowadays explored in the interview with the AirBaltic inflight magazine "Baltic Outlook"


read more

Personal Branding to improve Employee Experience





Today many organisation have set a priority - to improve the employee experience. Your organisation can introduce individual employee personal branding activities or even introduce holistic programmes as a new approach to improve the employee experience. And this will not only help to retain talents but also attract new ones. How to use personal branding and what is the experience of world-leading companies - learn by watching my speech at the HR Conference Latvia 2020 (in Latvian)



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watch

Is the King naked?





Are you naked with your personal brand? The organisation you work for and the role you take there plays a significant role in formulating your personal brand. But is it enough to build a

strong personal brand? Watch my speech at the conference "Cilvēkfaktors" to learn the secret of not being seen as a naked king (in Latvian)


watch

HR PoDcast: how understanding about a Personal brand can help an employer and an employee





The Edelman's Trust Baromeeter shos that people trust more experts, employees than CEOs or Members of A Board. Employees have the power and potential to build both their personal brand and corporate/employer's brand. More of the tandem of both brands listen to the HR Podcast (in Latvian).


Listen

Free tool to test your Personal Brand competitiveness





Your personal brand is created by your human capital. Competitors are not sleeping they are developing as you are. Test your competitiveness against your competition to see whether you need to invest in developing your brand. Just to note - you are the swimmer with a yellow cap.


Test yourself

SHOULD YOU CARE ABOUT YOUR PERSONAL BRAND?





The answer is - YES, YOU SHOULD!


Every person has a personal brand. It's a unique combination of our values, objectives, character, and appearance, attitudes, principles of life and pattern of behaviour, knowledge and experience what we project consciously and unconsciously. Namely, what we are. It results in our reputation.


Caring for ones personal brand has become a necessity to demonstrate uniqueness in the tensed competition of nowadays.


How to focus directly on oneself in the labour market? How to excel and be the "chosen one" among your peer competition? Or how to boost business with brand awareness when setting up a start-up?


By creating a magnetic personal brand you can develop yourself and succeed in your undertakings.



EVERYONE SHOULD POLISH HIS PERSONAL BRAND.
AND MORE SPECIFIC...





MANAGEMENT REPRESENTATIVES, EXPERTS AND ANY EMPLOYEE



JOB SEEKERS



CONSULTANTS,
SELF-EMPLOYED,
GIG ECONOMY WORKERS



INFLUENCERS,
BLOGGERS



CREATIVES



STUDENTS



SOME OF THE BRANDS I WORKED FOR



MY SERVICES



Organisations



Training



I have created several modules for polishing a personal brand and communication skills of managers, experts, and professionals. All of them can be undertaken in presence or online. Choose what you find interesting for your organisation or ask me if you are interested in a tailored made approach!



Individual Consultations or Brand Audit



I will be pleased and happy to do your brand's audit or to offer the programme for improving it. Also, I can help you to implement this programme.



Strategic Consultations



If you are seeking a fresh look and potential to upgrade your employee experience with the polishing of personal brand, to provide leaders and managers with extra skills, to establish Employee Ambassadorship or Talent programmes, to have assistance with the Internal Communication strategies, employees' training on wisely using social media, do not hesitate to contact me.



Training Modules



The Personal Brand of An Manager and Expert. Personal Brand Story. Who am I?



Workshop





We quite often think of how to differentiate ourselves from competitors and how to ensure our visibility, recognition. How to make others believe that I am an expert in my field? How to make others trust me? Any one of us has capital, which we can use to create a magnetic personal brand.


In this module, you will learn the basics of personal branding. In addition, each participant will practise creating his/her personal brand story. The brand story helps us to be identified as divergent, unique experts or professionals in our industry or field.


Time: up to 2h

Maximum: 30 participants



Ask more info

Secrets of Creating The First Impression



Interactive Seminar





Creating a positive first impression is the first step for successful cooperation with a potential client, supplier, investor, or a new employee.


In this module, you will experiment with creating and leaving the first impression and will learn how to leave a positive impression by maintaining authenticity in offline and online communication.


Time: up to 1.5h

Maximum: 30 participants




Ask more info

Personal branding tools for an expert (incl. social media)



Workshop





We can polish our brand with offline and online instruments. To use different channels, we first must examine our reputation and to determine which tool at its best would address my target audiences.


In this module, you will be introduced to different instruments to polish your brand. You will examine how an organisation you work at can help to strengthen your brand by providing access to its channels and what channels you can create yourselves. In addition, you will learn the topical social media tendencies, and how to use them to build up your brand, how to create content to address your target audiences.


Time: 3h

Maximum: 30 participants


Ask more info

My personal brand in LinkedIn



Seminar





LinkedIn is the favourite professional social media platform in Latvia and the world. It is the best B2B communication platform. It is valuable to know how to use this channel to create a professional impression about yourself, your company and its products or services.


In this module, you will learn on opportunities to create a professional image by focusing on the personal branding elements.


Time: up to 1h


Maximum: 30 participants


Ask more info

Free digital tools to create a personal brand in social media



Workshop





Nowadays, visual communion is a dominant form in social media, in communication with customers by offering distribution material. There are free digital tools which let us prepare visual material for social media and other needs. One does not have to be an artist anymore. There are ready-made templates created by the designers, and in combination with possibilities offered by artificial intelligence, we can generate our own visual materials.


In this module, you will learn free digital tools to create social media banners, including animated visual material. Participants will practise the tools and their features during this session.


Time: 2h15min

Maximum of 30 participants in the theory part, maximum of 15 participants during the practical part.


Ask more info

Your benefits from cooperating with me


I will share with you methods and tools to polish your brand's message, promise, an elevator speech, to create your digital visual identity. You will learn more about the digital instruments to target your audience You will get a roadmap to your...



Development



KNowing yourself and by following "I can" approach, you will develop!



Self-Confidence



By creating your personal story you will have confidence in your added value and uniqueness!



Recognition



Both your works and your visual identity will make you more recognised and visible!



Success



To better present yourself you know who you are and what is your value!



Respect



Knowing your value you explicitly demonstrate it and generate respect to you!



Profit



Your personal brand will generate your profit and will help to ensure the growth of your business!



I had a pleasure to collaborate with Ilze Rassa when organising online learning programme about personal branding to the Ambassadors of SEB. The goal of the programme was to advance employee engagement and to accelerate their personal branding efforts via social media and beyond, which has been gracefully achieved by Ilze. Attention to detail, proactiveness, clear structure and constantly used real-life examples made our ambassadors’ journey enjoyable and valuable. I can confidently recommend Ilze Rassa for other individuals and organisations.





Agne Tomasevska, Employer Brand Manager at SEB



Ilze helped us to create personal branding for each employee and company. Great examples from life showed us the importance of using social media correctly to gain maximum response from the target audience. She put into the next level each of my colleagues by helping with their own stories, the right choice of pictures, and “general online behavior”. Thanks a lot!





Elvijs Mamedovs, Founder and CEO at Investimus



Ilze is your `go to` person if you are looking to establish your personal brand and need a professional guidance to do it. Ilze‘s former experience in this field working for highly ranked professionals will get you up and running pretty quickly. Her knowledge about free tools on how to do it, will leave you nicely surprised and wanting for more. I can highly recommend Ilze as your personal branding specialist of trust!





Liene Ozola, Smartest.One Founder, Digital IT Recruiter



Copyright by Ilze Rassa, 2020